From a elementary school counselor we work with:
I just wanted to let you know that I have purchased 6 coats for students that needed them immediately due to the cold temps, along with providing Christmas to a homeless family (they reside with relatives, so they double up). I have given Crest cards to a single mom who is not receiving child support and works 2 jobs. Another set of Crest cards went to a single Mom with a child with special needs, I am also going to get them a few things for Christmas because she cannot afford much, in addition to some pull ups for the disabled child.
These cards have been a HUGE help to our families! The ability to go out and get a coat instantly has been such a blessing!
FYI: Crest cards are food cards from a local grocery chain.